LAHORE: Seemingly bored with previous gimmicks to draw voters, PML-N bigwig Miftah Ismail has launched a brand new tactic by introducing candies bearing his face in black-and-white and captioned with the NA-249 constituency.
Ismail, who has up to now served as Pakistan’s finance minister as nicely, has had his title, “Miftah,” and face printed on one aspect of the sweet’s wrapper, whereas the opposite aspect exhibits the constituency NA-249 with a hashtag, in addition to the title of his occasion, the Pakistan Muslim League-Nawaz (PML-N).
The political tactic has gone viral on social media, with many praising the enterprise acumen of Ismail, who additionally holds the chairperson place at Ismail Industries — the mum or dad firm of Candyland and Bisconni.
Whereas varied quarters hailed the veteran PML-N chief’s sensible considering, others have despatched a barrage of criticism his approach.
Miftah Ismail additionally retweeted a Twitter submit in regards to the marketing campaign captioned as “We are going to benefit from the ‘Miftah’ sweet, we’ll stamp on the lion,” referring to the PML-N’s mascot.